Hewlett Packard

HP's Corporate Objectives have guided the company in the conduct of its business since 1957, when first written by co-founders Bill Hewlett and Dave Packard.
Customer loyalty

To provide products, services and solutions of the highest quality and deliver more value to our customers that earns their respect and loyalty.
Underlying beliefs supporting this objective:
Our continued success is dependent on increasing the loyalty of our customers.
Listening attentively to customers to truly understands their needs, then delivering solutions that translate into customer success is essential to earn customer loyalty.
Competitive total cost of ownership, quality, inventiveness, and the way we do business drives customer loyalty.
Profit

To achieve sufficient profit to finance our company growth, create value for our shareholders and provide the resources we need to achieve our other corporate objectives.
Underlying beliefs supporting this objective:
Profit is the responsibility of all.
Balance of long-term and short-term objectives is key to profitability.
Profit allows us to reinvest in new and emerging business opportunities.
Profit is highly correlated to generating cash, which brings more flexibility to the business at a lower cost.
Profit enables the achievement of our corporate objectives.
Market leadership

To grow by continually providing useful and significant products, services and solutions to markets we already serve—and to expand into new areas that build on our technologies, competencies and customer interests.
Underlying beliefs supporting this objective:
There are more places we can contribute than we will be capable of contributing: We must focus.
To be average in the marketplace is not good enough, we play to win.
We must be No. 1 or No. 2 in our chosen fields.

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